Mobile Marketing Playbook

Product Description
Is this the Year of Mobile? For over a decade this proclamation has turned out to be premature, giving marketers ample reason to be skeptical. The difference looking forward to 2011 is that this is the first time that consumer behavior and mobile platforms have reached sufficient scale for mobile to move beyond an emerging media tactic for mainstream marketers.

To help guide marketers during this exciting time of transition, we’ve published the Mobile … More >>

Mobile Marketing Playbook

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Tags: Marketing, Mobile, Playbook

This entry was posted on Saturday, January 21st, 2012 at 1:56 pm and is filed under Internet Marketing. You can follow any responses to this entry through the RSS 2.0 feed.